Australia’s leading supplier of guardrails for roads, bridges, car parks and warehouses
Australia’s leading supplier of guardrail safety barriers for roads, bridges, car parks and warehouses.
Full-Scale Crash Testing
Our crash barriers are impacted with passenger vehicles to evaluate performance and validate compliance with Australian Standards.
Exceeding Standards
RhinoStop barriers are crash tested with 2000 kg vehicles representing the increasing size of the Australian vehicle fleet.
Technical Expertise
Safe Direction is the recognised industry leader in the development, manufacture and supply of crash barrier systems across Australia.
Smarter Performance
RhinoStop barriers are designed to yield when impacted by errant vehicles and absorb higher loads when compared to traditional designs.
MASH Compliance
Our road barrier systems are crash tested to comply with The Manual for Assessing Safety Hardware (MASH).
Road Agency Approved
Our road barriers are independently evaluated by Austroads and approved for use by Australian state road agencies.
Designed for Australians
Our proprietary brands have been developed to meet the needs of Australian motorists and constructors
Trusted Nationally
Our crash barrier systems are installed in car parks, warehouses and roadways across Australia improving motorists’ safety.
Guardrail and Safety Barrier Products
Guardrail Barriers are steel, longitudinal barrier systems designed to contain and redirect errant vehicles away from roadside hazards. Guardrail barriers feature steel posts supporting w-beam or thrie-beam guardrail.
Guardrail Terminals are installed at the ends of the longitudinal guardrail safety barrier system to mitigate the risk of impacts at the end of the system and to anchor the system facilitating safe vehicle containment and redirection.
Motorcycle protection rail or rub-rail is positioned underneath and parallel to the guardrail beam, shielding the guardrail posts and absorbing the impact energy of a sliding, dismounted motorcycle rider.
Bridge & culvert barriers are specifically designed to provide safe vehicle containment and redirection when installed along the edge of an elevated structure.
Crash cushions are installed to shield the blunt ends of safety barrier systems. They are designed to decelerate an end-on vehicle impact over a short distance and feature energy absorbing cartridges or components.
Wire rope safety barrier systems rely upon the tensile strength and deflection of wire cables to contain and redirect errant vehicles. They provide stable vehicle containment and low ride-down decelerations.
Workzone Barriers are used as part of the traffic management plan to protect roadside workers and guide motorists through the construction zone. and are designed for rapid deployment and removal.
Median gates are designed to provide vehicle access during emergencies or road maintenance. When the median gate is closed, it is designed to function as a continuous safety barrier system.
RhinoStop carpark barriers absorb vehicle impact energy, reducing the forces transferred to the anchor bolts and reducing the potential for damage to the carpark foundation.
RhinoStop warehouse barriers provide durable impact protection for factories and industrial sites, ensuring pedestrian safety, equipment protection, and vehicle containment.
Pedestrian fencing provides a physical barrier that separates pedestrians from moving traffic, reducing the likelihood of vehicle and pedestrian collisions.
Guardrail Safety Barriers by Safe Direction
Our proprietary roadside and bridge barrier guardrail systems include RamShield, CrocGuard and HammerBeam and are full-scale crash tested to demonstrate compliance with MASH guidelines. MASH is the basis of testing procedures for road safety systems as stated in Australian Standard 3845.1 and adopted by all Australian State Road Agencies.
Our RhinoStop car park and warehouse guardrail barrier systems feature energy absorbing baseplate designs, reducing the number of anchors per post and simplifying installation. RhinoStop guardrail is crash tested in accordance with Australian Standard 1170.1 demonstrating vehicle containment when installed along the edge of an elevated concrete car park deck. The RhinoStop guardrail systems are fully modular and can be configured to various system heights providing pedestrian fall protection.
We are an Australian guardrail manufacturer with distribution facilities across Australia providing reduced lead-times and local sales support. We work collaboratively with architects, engineers and constructors providing technical expertise and economic solutions.
Crash Tested to Validate Compliance
Safe Direction roadside safety barriers are crash tested in accordance with MASH as stated in AS/NZS 3845.1 Road Safety Barriers Systems and Devices. The crash test evaluation process assesses the structural adequacy of the guardrail, the deflection of the guardrail as it redirects the errant vehicle, and occupant risk.
The RhinoStop Advantage
RhinoStop posts are significantly stronger than similarly sized and anchored rigid posts. All RhinoStop barriers incorporate a unique patented yielding base plate that minimises the peak loads transferred to the anchor bolts.
Manufacturing Quality Assurance
Safe Direction operates a quality management system, independently certified to the requirements of ISO 9001:2015. A multi-stepped procedure is used by Safe Direction to verify the compliance of the material used in the production of w-beam and thrie-beam guardrails to AS/NZS 1594.
Frequently Asked Questions
How does Safe Direction assess the impact performance of its range of safety barriers?
Roadside, car park and warehouse guardrail barriers supplied by Safe Direction are full-scale crash tested to validate compliance with relevant Australian Standards. The crash test evaluation process assesses the structural adequacy of the guardrail, the deflection of the guardrail as it redirects the errant vehicle, and occupant risk.
What are the differences between a roadside guardrail barrier and a car park barrier?
A roadside guardrail barrier typically features a steel beam supported by posts that are driven into the ground. These systems are designed to withstand high-speed, low-angle vehicle impacts. A car park barrier is typically installed along the perimeter edge of an elevated car park and features posts that are bolted to a concrete deck. A car park barrier is designed to withstand low-speed, high angle vehicle impacts.
What characteristics should I consider when selecting a roadside guardrail barrier?
Designers should consider the containment level of the crash barrier, the deflection of the barrier when impacted, and ease of installation and repair.
What characteristics should I consider when selecting a car park barrier?
Designers should consider the demonstrated impact capacity of the system, the provision of pedestrian fall protection and the ability of the barrier to withstand a vehicle impact without causing damage to the car park structure.
Why is important to consider a 2000 kg vehicle impact when selecting a car park barrier?
Many crash barrier systems are evaluated with a 1500kg vehicle only. However, the average mass of an Australian vehicle is 2000 kg. Â
Does Safe Direction offer supply and installation?
Our buying customers includes installation contractors across Australia. Safe Direction can therefore coordinate supply and installation of our range of crash barrier systems for your project.
Are the range of Safe Direction roadside and car park barriers available across Australia?
Yes. Safe Direction has distribution facilities across Australia staffed by our team of technical sales representatives.
Can Safe Direction assist with the design of guardrail for my project?
Yes. Our experience technical sales team can guide you through the guardrail design process, referencing regulatory design guidelines.Â
Can Safe Direction provide customised solutions?
Yes. We have extensive experience in the development of crash barrier designs and can provide a customised design if required.
What is the advantage of dealing with Safe Direction?
 Safe Direction is committed to improving the safety of our roads, car parks and warehouse. Our ongoing research and development program seeks to develop innovative safety barrier solutions to meet the needs of the Australian motorist and constructor.Â
Customer Testimonials
EXCELLENT Based on 26 reviews Posted on GLEN PARTRIDGETrustindex verifies that the original source of the review is Google. Excellent company to deal with - extremely helpful and professional. Would highly recommend.Posted on BEN YOUNGTrustindex verifies that the original source of the review is Google. Great Team, Service and ProductsPosted on PETETrustindex verifies that the original source of the review is Google. Extremely professional and knowledgeable sales team that go above and beyond to help. Excellent customer service. I highly recommend Safe Direction.Posted on VIKAS RANGULATrustindex verifies that the original source of the review is Google. It was an absolute pleasure dealing with Safe Direction. Very professional sales team and excellent customer service. Highly recommendedPosted on ALISONTrustindex verifies that the original source of the review is Google. Highly professional; excellent customer service; experienced and knowledgeable staff; and quality products.Posted on A CTrustindex verifies that the original source of the review is Google. Safe Direction are a highly professional Australian manufacturing business with excellent customer service, quality products and the knowledge and experience of the roads and crash barrier industry. I highly recommended them.





